5 Myths About CBD Advertising
In this rapidly expanding CBD industry, one of the biggest hurdles faced by startup companies is how they actually advertise CBD. CBD products are given a misguided false equivalence to THC products that are harshly restricted in how they’re advertised. The bottom line for CBD advertising is that the world has been warming up to CBD to the tune of $2 billion. Online advertisement platforms know there’s money to made and they are opening doors to vendors. You just have to know what’s preventing you from getting your ads seen by potential customers, and how to navigate those roadblocks.
First, let’s establish what roadblocks are real and which ones are imaginary. We’re breaking down five of the most common myths about CBD advertising.
Myth 1: You can’t use traditional online marketing channels
While there are definitely some stringent rules regarding advertising CBD, you can absolutely use a variety of online channels to advertise CBD. Typically, you need to make adjustments to the language you use and the audience you’re targeting.
Myth 2: Influencers/Affiliates are your only option
Sorry, influencers, we’re not trying to hurt your feelings, but you are a last resort when it comes to advertising CBD. While influencers use their charm to nudge their audience toward a purchase, there’s no substantial way to track their impact. If you want to grow your brand consistently then you’ll need to know what’s working and make sure it’s repeatable.
Myth 3: Your Ad account will get shut down
If you are a shady online drug dealer, your account will be shut down. If you’re a reputable online advertiser that’s gone through the proper channels, you’ll be just fine. Moral of the story, you can’t advertise for LSD, you can advertise for CBD.
Myth 4: Your ads will get disapproved for advertising CBD
If you’ve worked in advertising before you know that ads will be disapproved for many reasons. And, much like the federal prohibition laws around hemp and cannabis themselves, few of them actually make sense. Depending on the platform (cough Facebook cough), it’s not easy to tell why your ads are being rejected. But, rest assured, there is a reason and it can be remedied.
Myth 5: All the restrictions that apply to cannabis/marijuana apply to CBD
Sure they come from the same iconic “pot leaf,” but advertising platforms have finally started waking up to the fact that hemp and CBD are separate entities from black market products like marijuana and THC. Where the industry stands today, you need to make sure you differentiate your product from the black market.
At CBDeebly, we specialize in jumping through the odd-shaped hoops that only the CBD marketing industry presents. Our approach relies on precise data that tells you what marketing efforts are making an impact and driving customer engagement. And in a crowded CBD marketplace, you need to focus on what’s working to stand out.
Learn more about what mistakes you might be making in advertising your CBD product and check out our blog on the five most common pitfalls in CBD advertising.