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Ad Creative Best Practices #
While the stipulations for the CBD advertising on the Deebly display network don’t discriminate on CBD or Hemp, there are a few best practices that will increase your campaign success. Read the article on the technical creative specifications but keep in mind the below as you design your ads.
- K.I.S.S. Simple, bold colors work better than busy, detailed backgrounds. If you’re using photography, keep it simple and minimal.
- Don’t use too much text. A simple, catchy headline, a brief subheadline, and a logo are all you really need. Try to keep it under 100 total characters (characters, not words).
- Include a Call To Action. This is usually located toward the bottom of the ad image, and could be text or a “button” that tells your future customers what you want them to do. “SHOP NOW”, “SEE PRODUCTS”, or “CLICK HERE” are all good options.
Sample Call to actions:
- Shop Now
- Get Discount
- Buy CBD
- Read more
- Get Started
- Learn More
- Get 15% Off
- Buy Now
- Try CBD
- Purchase Today
- Claim Discount
- Keep it clean. No images (photos or designs) featuring the cannabis/hemp plant or buds. This isn’t your college dorm room. Feel free to mention “CBD” or “Hemp”, but keep it classy leave the leaves off your ads.
- Don’t forget mobile. Two of the included ad sizes will display on mobile which accounts for a majority of all web surfing traffic.