This guide is meant for people who are already familiar with Google Tag Manager.
If you’re planning on retargeting with Deebly or, you need better reporting capabilities, you’ll need to install the Deebly ads pixel.
The Deebly pixel consists of 2 snippets of javascript code that need to be installed on your website via Google Tag Manager.
You will receive your pixel after you signup for Deebly.
Installation #
Tracking Site Visitors
The Deebly universal pixel is a small snippet of code that should be installed in your Tag Manager instance
How to Install The Universal Pixel #
1. Login to your Google Tag Manager account
2. Navigate to: Tags and add a new tag.
3. Name your tag.
4. Tag configuration is Custom HTML Tag
5. In advanced settings, click Tag Firing Options and choose “Once per page”.
6. In the Triggering section, choose to have this pixel fire on all pages.
7. Click Save.
Tracking Conversions/Purchasers #
Tracking purchasers is as important, if not more so than tracking site visitors. It lets you see just how effective your ad campaigns are and lets you make interesting, targeted campaigns just for your customers.
1. Login to your Google Tag Manager account
2. Navigate to: Tags and add a new tag.
3. Name your tag.
4. Tag configuration is Custom HTML Tag
5. Add Your Tag.
6. Check the checkbox labeled “Support document.write”
7. In advanced settings, click Tag Firing Options and choose “Once per page”.
8. In the Triggering section, choose to have this pixel fire on your conversion (Order Confirmation) page.
9. Click Save.
Deebly conversion pixel:
<script>
var cntrData = {
'event': 'orderCompleted',
'cntr_transactionId': {{var_order_id}},
'cntr_revenue': {{var_order_total}}
}
</script>
Tag Manager Variables #
Google tag manager has the ability to add custom variables to almost any tag.
In order to track conversions correctly you will need to add 2 variables to the conversion pixel.
The first variable is for Order Id.
The second variable is for Order Total.
Depending on your familiarity with Google Tag Manager you may need your web developer to create these variables.
If you already have these available, then you just need to add them to the pixel like in the example above.
